Not entirely.
First, in the matter of appealing to a large spectrum, one must have something relevant to modern culture - something that most of the population finds some interest in.
The next part is tagging. Take deviantArt, for example. Just post a picture and don't tag it with anything - don't put any keywords on it at all. Now think about it. Who's going to see it? Sure, the people who are watching you will see it. Who's going to see it that doesn't already know your work? A few individuals may see it on the homepage. That is, if they have their settings set to show newly uploaded deviations rather than popular ones of all time. With all the people potentially posting art, the piece you've submitted may only be on that homepage for three seconds before it's outdated by the many other more recently uploaded images.
Well, what do people want to see? Honestly, that's all their business. If they like kittens, they'll search up kittens. What if they're searching up something that's similar to your piece? Of course you'd want your piece to show up in their search results. That's where the tagging comes in. By labeling anything you post with every possible accurate description of it, that is where you get viewers.
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